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We are hardhat
An independent creative agency helping brands capitalise on the how, when, where, what and why of human behaviour.
Founded at the dawn of 'digital' in 2005, we get what makes people tick, click, swipe, buy and believe.
As times, trends and technologies have changed, so have we, growing to become one of Australia's most innovative full-service agencies.
News & Insights
Work
Created On
curiosity
From stories to experiences, ads to interfaces, we believe that today's best work champions 'brand' and 'user' in equal measure. We think wide so that big ideas become whole ideas; because while a 30 second ad might get people believing in a brand, a three second wait on its website can get them leaving.
- SuperheroYour Money, Your MoveOur launch campaign for Superhero set the tone, and the record, for 2020’s most successful new brand.
- Simply EnergyDigital Customer ExperienceReshaping Simply Energy’s digital touchpoints to win and retain more customers.
- GruenTax-Free AustraliaWould Aussie's be better off living in a tax-free society? See our return to Gruen to find out.
- Kogan.comQuick SmartAs Aussies turned to the internet for more products than ever before, Kogan.com turned to Hardhat for its first major mass media campaign.
- Victoria UniversityBuild Your Block, Build Your FutureWe partnered with VU to reimagine Open Day, bringing the brand promise of ‘The New Way To Do Uni’ to life as a unique online only experience.
- GruenDouble The CleverFor the ABC's Gruen pitch, we were tasked with convincing Australians that we need to double our population. See how we did it.
- VicRoadsEvery Second. Always On.We used every second of motorcyclists' attention we had to remind them that every second they’re on the road, they need to be switched on.
- Deakin UniversityMind RacerMind Racer was a high tech activation that let prospective students race slot cars using only the power of their minds.
- Four'N TwentySave Our SlangWe reignited Australia's love for a good old Four'N Twenty pie by asking our compatriots to tell us their favourite slang.
- Tennis AustraliaNoise, Please!'Noise, Please!' breaks all preconceived notions of tennis in a vibrant, infectious way by reframing the environment where kids learn to play.
- Visit VictoriaWhite Night MelbourneWe set White Night Melbourne up for its most successful event on record by pulling apart the night's story into hundreds of inspiring substories.
- Life-spaceEcommerce websiteLife-Space's new global site showcases their extensive probiotic range and gut health knowledge using personalised content and a sleek UI.
- EdgellPlus OneBy showing consumers how to add an extra veggie to their meals, we created a 12% lift in market share and transformed the Edgell brand.
BUILT ON BEHAVIOUR
Why do we do that thing we do? We’ve bunched our best behavioural insights into a mini-book, to understanding what really makes consumers tick.
Team
Assembled
On expertise
Hardhat is a 40-strong team of thinkers and makers lead by respected communications experts in the fields of behavioural economics, strategy, creativity, UX and craft. From different angles, we work together, transforming behavioural insights into brand ideas and experiences.
Justin KabbaniCo-founder, performance
Issy BoninGeneral Manager
Dan MonheitCo-founder, strategy
Glenn DaltonExecutive Creative Director
Reece RyanCreative Director
Lani CushStrategy Lead
Clients
We believe you can only build a great brand if you build a great working partnership first.
Let's build something great
At Hardhat, it's not just what we do, but how we do it that's important. It's why every day, on every job, we work with Hustle, Humility and Heart.
Hustle
We do whatever it takes
to get the job done right
to get the job done right
Humility
We love big thinking,
not big heads
not big heads
Heart
We have an undeniable
passion for every project
passion for every project