We are hardhat
News & Insights
From stories to experiences, ads to interfaces, we believe that today's best work champions 'brand' and 'user' in equal measure. We think wide so that big ideas become whole ideas; because while a 30 second ad might get people believing in a brand, a three second wait on its website can get them leaving.
- Lite n' Easy User ExperienceJust Good Food n' a New Streamlined User Experience.
- Kogan.comClickin' AwesomeThinking outside the billboard.
- Melbourne AirportWebsiteEverybody loves an upgrade!
- Blooms The ChemistBetter go to BloomsReminding us of the importance of getting the right care in the moments that matter.
- Lite n' EasyJust good food n' great resultsFrom weight loss to life gain.
- WilledDead EasyConvince Aussie's to get a Will with Willed? Dead Easy.
- Care For KidsChild care, taken care of.A top-to-bottom rebrand and an attention-grabbing comms campaign, taken care of.
- SpecialThe Gift Card For Every ThingWhen the Gift for Everything needs branding as special as its offering.
- Destination Phillip IslandPhillip Island 101Converting day-trippers into long-weekenders.
- CareerOne Job DoneThe first job of advertising - get noticed!
- DocuSignNext time, DocuSignProving B2B doesn't have to be Boring 2 Boring.
- The FactsinationThe A–Z of things more likely to kill you than the AZWe gave Aussies 26 reasons to get the AstraZeneca jab.
- AfterpayPay BetterWe invited Aussies to pay better, wherever they are.
- SuperheroThe Floor Is YoursFrom start-up to Superpower - how we helped Superhero give trading a kick up the ASX.
- Green’sGreen's Behind The ScenesHow finding an existing product truth led us to a new brand platform.
- Simply EnergyDigital Customer ExperienceReshaping Simply Energy’s digital touchpoints to win and retain more customers.
- GruenTax-free AustraliaWould Aussie's be better off living in a tax-free society? See our return to Gruen to find out.
- Kogan.comQuick SmartAs Aussies turned to the internet for more products than ever before, Kogan.com turned to Hardhat for its first major mass media campaign.
- Victoria UniversityBuild Your Block, Build Your FutureWe partnered with VU to reimagine Open Day, bringing the brand promise of ‘The New Way To Do Uni’ to life as a unique online only experience.
- VicRoadsEvery Second. Always On.We used every second of motorcyclists' attention we had to remind them that every second they’re on the road, they need to be switched on.
BUILT ON BEHAVIOUR
Hardhat is a 40-strong team of thinkers and makers lead by respected communications experts in the fields of behavioural economics, strategy, creativity, UX and craft. From different angles, we work together, transforming behavioural insights into brand ideas and experiences.
Let's build something great
to get the job done right
not big heads
passion for every project