Built on behaviour

What makes us stand in line for a spot at a full restaurant? Decide to treat ourselves to a Friday Chilli Margarita or four? Maintain a drawer full of old iPhone boxes that we haven’t needed in years?
Our brains operate somewhere between reason and random, and the field of behavioural economics can help us understand why.
Our 2023 ‘Built on Behaviour’ report highlights the 12 heuristics (mental quirks or shortcuts) that are most relevant for the months ahead, as well as thought starters for putting them into action.

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