In Australia, online trading platforms had seen little innovation since their launch in 1995. Not only did the interfaces still look like archaic Excel spreadsheets, but the pricing models and sky high transaction fees were relics of a bygone era.
Superhero has been designed from the ground up for today’s mobile, social and eCommerce first users, with an intuitive online experience and ultra-competitive pricing to match. The launch campaign needed to capture Superhero’s spirit, make its proposition clear and convince traders - new and old - to jump on board.
A cognitive bias that causes us to take an initial, positive impression of a person, product or brand, and extend it to other areas.
Behavioural insight | Halo Effect
One of Australia’s most successful brand launches of 2020. We Identified the tension points, then championed the solutions. From banners to bus sides, social feeds to EDMs, podcasts to TVCs, we gave Superhero a utility belt of creativity to talk to traders in a way competitors couldn’t.
‘The Floor is Yours’ campaign struck an immediate chord with Aussie investors. The goal of bringing in 10,000 customers in the first year was achieved within the first three weeks. In fact, Superhero added over 100,000 users within its first 12 months.
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