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Gruen
Double The Clever
The challenge
It was an honour to be invited to be on the ABC’s weekly advertising program, Gruen. We went head-to-head with another ad agency as part of the pitch competition. The task? To convince Australians that we need to double our population.
The tendency to interpret new evidence as confirmation of our existing beliefs or theories.
Behavioural insight | Confirmation Bias
The solution
Looking back at Australia’s history, we found that we seriously punch above our weight when it comes to world-changing inventions. If we doubled our population, we’d double our clever. And that would mean so many more incredible inventions that we can only dream of right now.
The results
We’ve now trademarked the Spa-B-Q™ and we’ll be taking orders shortly. As for the result on Gruen. It was a tie. But we’d love to know what you think.
Credits
Hardhat
Glenn Dalton – Executive Creative Director
Chris Hince – Associate Creative Director
Andy Segal – Associate Creative Director
Lani Cush – Strategy Lead
Virginia Krantz – Producer
Designer – Sophia Duhrin
Guilty
Michael J. Lutman – Director
Jason Byrne – Producer
Jack Davies – Production Manager
Matthew Jenkins – DoP
Barun Chatterjee – Gaffer/Grip/AC
Ella Carey – Art Director
Nat Burley – Hair and Makeup Artist
Arc
Daniel Lee – Editor
Colour Grade
Martin Greer – Colourist
Front of House
Justin Bodanac – Sound Engineer
Kath Momsen – Producer
Talent
Clerk 1 – Tim Mayer
Clerk 2 – Madeline Dyer
Nick Farnell – Voiceover
