Tennis Australia's premier youth tennis program ANZ Tennis Hot Shots was looking to increase enrolments nationally.
The same information presented in a different context, often leads to a different opinion.
Behavioural insight | The Framing Effect
Polite. Quiet. Stuffy. Posh. All terms commonly thrown around in relation to tennis.
But ANZ Tennis Hot Shots is for kids. And it's fun. It's loud. It's anything but traditional.
Cue 'Noise, Please!' — a vibrant, infectious campaign breaking all traditional notions of tennis by reframing the environment where kids learn to play. The energetic celebration of the program encouraged kids to 'bring the noise', and illustrated a hyper fun world of teamwork, play, friendships and learning. The creative extended across radio, print, outdoor and digital.
Social ads were a crucial success factor in this campaign, driving thousands of new parents to the Hot Shots website to register their kids for the program. Traffic to the site was exponentially higher than previous years.
more web traffic
more new users
more link clicks