As reported by Mumbrella yesterday, Hardhat has been appointed by Life-Space, one of Australia’s leading brand of probiotics, to develop its global web platform.
Life-Space has been on a meteoric rise as local and global markets turn their attention to the importance of probiotics in creating a healthy microbiome, with probiotics emerging as one of the fastest growing categories in the vitamins, minerals and supplements space.
The new platform will support the business’ expansion into international markets.
Of the appointment, Evolution Health’s Head of Marketing, Naomi Smith said: “Hardhat is a local agency, but many of their leaders have worked around the world. Hardhat brought important global insights and genuine thought innovation to the pitch process.”
Hardhat’s Director of Strategy Dan Monheit added: “Life-Space is at an incredible stage of its journey and we’re thrilled to be working with the team to support this growth. The Western world is finally waking up to the importance of probiotics and their role in supporting microbiome health, and all the work Life-Space have done to date puts them front and centre to be a global leader in this space“.
Life-Space joins Hardhat’s growing health & wellness portfolio after winning Bupa earlier this year.