As reported by Mumbrella yesterday, we're excited to announce that following a competitive pitch process, Hardhat has won the content account for Bupa.
The appointment comes as the health care group ramps up its focus on content and digital activity. Hardhat will spearhead social initiatives, whilst working alongside Bupa's current communications and media agencies.
Of the new partnership, our Co-Founder and Director of Strategy, Dan Monheit, said, “From our very first meeting, it was striking how passionate the guys were about improving health and lives. There’s also a real belief in the role content and utilities can help deliver that, and we’re thrilled to be a part of making it happen.”
Bupa's Head of Content and Social, Alex McDonald added, “As our content strategy matures in line with evolving customer expectations, it was really important for us to partner with an agency who can really push us to develop more utility-driven thinking. Our focus is on helping customers to take better care of their health through meaningful content and tools. Dan and the team will help us challenge our own assumptions and biases and push us forward, which is exciting.’”
Work is underway and the first campaign can be expected soon so watch this space.