To celebrate the start of the semester at Deakin, we asked students to “Snap us for a Snapback”. The on-campus campaign, which aimed to help Deakin promote their Snapchat channel, invited students to snap a selfie for the chance to win 1 of 100 Deakin original snapbacks.
The mechanic was simple. Take a photo of yourself, send it to Deakin’s Snapchat, and then we’d reply with a snap of our secret location on campus. With only 100 hats to give away and over 150 entrants, it was a race to the finish line with the entries coming through thick and fast. The excitement of each student was overwhelming and some winners even made a special trip to the campus just to get their hands on a snapback.
At the end of the day, the results speak for themselves with 341 new Snapchat followers and a massive growth of 411 to the Deakin Snapchat score.
Check out some pics from the day here.